Monday, May 17, 2010

What Color Tie With A Grey Suit?

A race

Hands up who has worked for more than six months and has never worked for Telecom Italy, Alice, Tim.
Hands up who has never participated in one of their monthly for a single output Microgate thinking of "putting one foot" and then acquire megagalattico budget.
Hands up who has never worked for them for hours and hours to be told that (for now) would not change agency.
Hands up who has never worked for them for hours and hours to be told that maybe it's better if you do not go out now but in a few months (never).
Hands up who has never thought about working for Telecom: "Let's leave aside the creative ideas, let's focus on testimonials and stories of the cock may be serial so that's what they buy."
or "They make so many stories for a few thousand euro budget, when who knows what they have given to John Travolta. "

Anyone who has raised my hand is considered lucky.
For all other hand anchored along the sides do not propose to lose the bet Report (RAI Tre) yesterday. They do a little 'light on this clientone that we all contend to the death.

Here is the link of the episode . shortlist

Thursday, May 13, 2010

What Does Red Flower Means For British

For Telecom Award 2010

time, prizes and cotillion.
We would like to give an even
us the ugliest commercial 2009/2010 Italian.

There were two spots that have had the better of everyone else, but in the end only one could have this coveted prize.

A real violence towards creativity and to anyone who still believes in this work. I'm not to blame and creative agencies because it is obvious that these "things" can not come to them.

but begin by proposing the illustrious defeated the final push:


Well what to say. A lot of money for the testimonial (Hunziker and John Travolta do not cost two pounds) at the expense of the rest: production, creativity and message. By the same money you could do something really great. Instead they did something not only ugly but also without any sense of logic, seem to be two crazy about two things different.



s get down to the winner:

worth more or less the same things said Telecom for the spot, just that there are not testimonial but the two characters are absurd, a pseudo journalist Domenica5 and probably a crazy obsessive compulsive who meet at an intersection in Milan. Frightening to imagine the customer's comment: "But do you think the product is unclear or you have to call again, maybe we ought to see the frame of the pack ancopra several times, no?"