Our industry is a sector in crisis. Customers spend less and less and require more less creative solutions to avoid the risk. But towards the end of April, things change, the crisis in the world disappears and creative agencies relive the glories of the past.
Throughout the year, in fact, small gyms, small travel agencies, small health centers, small record shops, small restaurants, small print to find something on their bids sad word with flyers in the printer input. But towards the end of April into debt of several thousand € with advertising agencies for releasing budget double pages, billboards, viral, radio, ambient, websites, applications, iphone.
At the end of April, all the firms in the world of condoms, a flashlight, a dental floss and chewing gum they do decide to give the balloons to fund all their money at once.
At the end of April is the only time of year where the beetle (the games) decides to alert all of its international agencies to come out with at least twenty campaigns, each for each country. Of course, we never want that could fail because of the uncontrolled spread of force 4.
In late April, pharmaceutical companies are constantly forget to break the balls to weigh every word, every super, every ministerial authorization and allow campaigning as if you were talking about candy.
end of April if you advertise a car no matter the design or performance. What become more important to advertise the optional type detector distance for the parking, the shock absorbers, soundproof windows, DVD player, navigation etc.. etc..
end of April we are all smarter, not serve bodycopy, sometimes not even need titles, with a simple logo we understand everything immediately, and if we fail we are not creative enough.
At the end of April, all the media are combined into one: it's a print campaign, radio, films, posters, ambient, guerrilla the only place you will be able to see it anywhere.
expire at the end of April then the entries for Cannes.
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