In the deep mystery of the mysterious we can find a small certainty: the campaign is true with respect to (at least) two parties.
is how they appeared in the pages of the industry:
We've been here of this thing. Of campaigns that undergo a facelift in view of the prizes. Bad? Paraculo? Wrong? I honestly do not know what to say, we just paraphrase the Lebron James Nike's campaign: "What Should They Do?"
What should agencies do? On the one hand the customer does not understand that in this case the layout restyled is arguably the most beautiful, that the size of the pack is not proportional to sales, that creativity is above written titles.
Or is not even all his fault, perhaps we are too stupid target, rincolgioniti crap from TV and not that we fail to go beyond a level of reading and appreciation of the ads than a pair of tits, an ass or a caricature of himself testimonial .
fact is that often a bit 'all agencies (not hide pointing the finger at JWT) find themselves in these situations: redo campaigns to make them acceptable, beautiful, not only obrobri born to market dynamics. And I think each of us has a "portfolio version" of the work.
But in the end everything is right?
If Huggies (here are all our assumptions) perhaps someone got to take a hand in this process at all healthy. New graphics, new players and why not? The
But the damage may be just around the corner, maybe it took a person to make things a mess too.
We will never know and I think the last time we'll talk.
The fact is that we should all do a reflection, but everyone:
creative people and agencies can do beautiful things. Why
reduced to them under the table when a real effort and not enough to live the parish and agency account so they can see the light of the sun and collect the compliments you deserve?
meditate.
0 comments:
Post a Comment