Every day I spend time looking at the various sites that collect the Italian countryside. I'm talking about all the campaigns, the real ones approved by the customer and aired. Schedule in a media plan. I am not speaking of favors, ad hoc campaigns for prizes that probably will not come, of ads for shops or hairdressers.
Well I drew a conclusion: this work is dying.
There are no longer the champions, and there are no longer able to express themselves, crushed by the weight of the customer, the dynamics of marketing. So here is deemed illustrious minds that give birth campaigns that even the most poor students of advertising could produce. No one stands out. Everyone might as well write his name under each of these campaigns, because everyone might think. No more envy the work of others, and even think that fortunately I am not passed brief. There is more hunger to creativity, thinking outside the box completely, not caring of the posts. Why so you come to the same point, do what the customer wants. It does not matter if you went from an idea that could win the Grand Prix or a single well that you are ashamed to have thought, in all cases there will come: the mediocrity of an idea that serves to please everyone and anyone.
Just an example: if we say in London "according to what comes out is nice and it works ..." means that we are faced with a very good job, respectable. If the same phrase refers to the Italian advertising we are faced with a job just barely enough, perhaps.
And the discourse is always the same: we do not count anything, and nothing is done to do something at least worthy of being called creativity.
If we counted something would come out the same spot of 20 (twenty) years ago (1990 - 2010).
If we counted something we refused to sign the duo campaigns such as Travolta Hunzicker that episode of the Italian dubbing aside, I struggle to understand given the lack of any sense of a logical time frame.
last episode: John
taking part and piloting his plane hangar, Michelle greets him "playing "(???) the offer. We see the plane take off, but shot scene, John is still there because he can not stay away from telecom. But the plane who the fuck driving it?? It could not just tell lies instead of clowning and then crash a plane without a pilot?
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