When I was a kid we played to the cordless handset (which at that time did not mean to kill zombies on the iPhone). A sentence in the ear that "passed" through a number of people that from time to time until they understood with a different shade after about ten steps was usually quite different from the original. I remember that we do not find anything funny in a game like that until some years later (preadolescienziale always obvious) is always ended with something pornographic at the time was very "rebellious".
Without digressing it's time to dust off that play quite absurd, just because when it stops being a game and becomes a newspaper can become a nightmare.
Creative says: I would like to make a man dressed as a gorilla playing the drums.
Account understand and DIC and : then there is this man dressed as something that plays the drums.
junior assistant communications director understands and says: So this model is stripped and a battery that sounds.
senio assistant director of communications understands and says: Then there's this model or models dressed with background music.
Communication Director understands and says: we Belen that is not a cock with her music that "pulls" at this time.
Administrator managing director (who decides) says: ok, but someone really pay for this stuff, ask me and I found it for free with such an idea.
course it is a provocation but a daughter that always leaves me speechless. An idea before you come to those who must approve the pass through too many minds, certainly too many items that manipulate even slightly, to elicit the approval manager.
I happened many times to present a marketing assistant directors who were nothing but boys in their early twenties children "do not know who I am and hear, "Beautiful, it was okay for me but unfortunately I have to decide, is my boss." and invariably the boss, who then submitted to the head more than he arrived with a thousand more changes as a head chief of all had not yet seen anything bother him because only after that all had undergone head and played with the copings' agency.
So guys marketing and communications companies yourselves this question: "but what the fuck you work do you do?" You're only as carriers of messages humanoids that information flow from one side of Milan, or who have taken because they have the slightest confidence in your decisions?
Take a decision you and take your responsibilities or get out the balls and let us present to decision makers at the top of this pyramid is losing a huge amount of time (there are projects in dance for more than a year!) and especially destroy the whole creative idea of \u200b\u200bdismantling a tap here and there by making alter (diminutive become a nightmare for any creative) then we find out who does not count.
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